Digital Marketing & Content Strategy

Foundations of Digital Marketing

• Introduction to digital marketing and its evolution.
• Understanding key concepts like SEO, SEM, PPC, and analytics.

Content Strategy Essentials

• Developing engaging and effective content strategies.
• Techniques for audience segmentation and targeting.

Social Media Marketing

• Building a social media presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Leveraging social ads and influencer marketing to amplify reach.

Search Engine Optimization (SEO)

• Keyword research, on-page optimization, and link-building strategies.
• Monitoring and improving search engine rankings.

Search Engine Marketing (SEM)

• Setting up and optimizing Google Ads campaigns.
• Understanding ad performance metrics.

Email Marketing & Automation

• Crafting compelling email campaigns.
• Using tools like Mailchimp and HubSpot for automation.

Analytics & Performance Tracking

• Using Google Analytics, social media insights, and other tools.
• Interpreting data to make informed decisions.

Video Marketing & Storytelling

• Creating engaging video content for platforms like YouTube and TikTok.
• Mastering the art of storytelling to connect with audiences.

E-commerce Marketing

• Building strategies for online stores.
• Optimizing product pages and creating conversion-driven campaigns.

Trends and Emerging Technologies

• Exploring AI, AR/VR, and other innovative tools in digital marketing.
• Keeping up with industry trends and updates.