Social Media Marketing
Back-Social Media Marketing
Course Overview
Social media marketing (SMM) is the practice of using social media platforms like Facebook, Instagram, Twitter (X), LinkedIn and YouTube to promote products, services or brands. This involves making attractive materials and sharing – such as posts, pictures, videos and advertisements – to connect with the goal audience, create brand awareness and run customer engagement.
It can be used for both organic development (through regular posting and engagement) and payment promotion (through targeted advertisements).
Why SMM is important?
- Brand enhances awareness creates quickly reaches large audience on many platforms.
- Direct customer enables communication through engagement-tips, messages and interactions.
- Targeted Advertisement can be shown to specific demographics, interests and behaviors.
- The website boosts traffic with social media posts and advertising can take users directly to websites or landing pages.
- Immediate reactions for real-time feedback help improve businesses or services.
What is the objective of SMM ?
- the SMM allows businesses to interact directly with customers, gather feedback, and promote community relations.
- Taking advantage of analytics, can track business performances, understand the behavior of the audience, and refine strategies for better results.
- Brand Awareness helps to identify and remember more people.
- Audience engagement create relationships through likes, shares, comments and messages.
- Lead Generation and Sales turn the followers into customers by promoting products/services.
